Welma realised as a young woman that she had a passion to lead and influence young accountants and soon found herself with a desire to impact the world of SMEs.

Post qualification, she was appointed as director and co-owner of Burger & Buurman Inc, an accounting and auditing firm in Witbank/eMalahleni. She has focused intensely on growing her company by researching, developing and implementing systems to improve and achieve greater efficiency and productivity.

Despite economic circumstances and increased pressure on the profession, she started researching methods to grow small, traditional accounting firms in a world of digital and technological transformation. She believes in staying ahead of the rest by adapting early, learning as much as she possibly can from influencers in the UK and the USA, bringing that knowledge to South Africa, and implementing it in her practice. She aspires to use the knowledge gained from her research and experience to impact small firms across the country to make the same digital transformation in order to embrace the technological advances in the profession.

As a mother it’s ignited a passion and benevolence for children and the elderly in need, and therefore she is driving several projects where she invests her time and resources to make a difference by arranging and attending charity visits to underprivileged schools and child welfare homes, as well as donating to old-age homes and the SPCA.

Besides reading, spending time with loved ones and practising her creativity through life-casting, Welma enjoys watching movies, exercising and painting. One of the beliefs that she lives by daily is that great leaders don’t tell people what to do − they lead by the actions they take.