Dana Pretorius, 32

Dana Pretorius co-founded Outsourced CFO (OCFO) in early 2014 and has been director of the business for the last seven years. OCFO is an innovative financial consulting firm that makes CA expertise available to growing SMEs at affordable sliding scales as and when their businesses require it.

Dana has a passion for the development of other young finance professionals as well as the scaling up SMEs, as finance has the capability of being a catalyst in growing and scaling up SMEs. Through OCFO, Dana wants to equip other young finance professionals to make an impact in the SMEs that they are servicing, locally and globally.

His strategic mind, innovative nature and passion for business and life have made him invaluable to the OCFO growth story and he is a much-loved leader as the HR director at OCFO. He has single-handedly set up OCFO’s CA(SA) training office and continues to drive the professional development of OCFO’s staff and leaders.

He assisted OCFO to develop and implement a remote working strategy and digital culture and helped implement a remote working pilot 10 months before lockdown. As their first CA(SA) working remotely was appointed well in advance of the lockdown, their team was able to go remote within 24 hours.

Dana was selected by Investec as one of eight entrepreneurs to be part of the Financial Services Innovation Global Exposure Programme in July 2018 in Singapore, representing entrepreneurs that innovate the financial services industry.

He also oversees the fundraising department at OCFO and over the past seven years, Dana and the OCFO team have assisted clients to raise more than R750 million in funding. These transactions consist of multiple smaller transactions requiring innovative expansion strategies and deal-structuring facilitation between entrepreneurs and their respective funders.

As project leader at OCFO, Dana oversees Investec’s finance readiness programme. They have won just under R30 million in deals for their entrepreneurs in the last two years’ programmes combined.

Dana is also a co-founder of the Founders Foundation, a not-for-profit company that owns 10% of Outsourced CFO. The main purpose of the foundation is to assist entrepreneurs in South Africa to become active economic participants. The first projects that OCFO has been active in are the founders’ events − events where entrepreneurs can connect with peers and learn from those who have gone before them to scale up their businesses. Through these events, they will continue to serve the entrepreneurs building great companies in South Africa.

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