Director: Strategy Alignment and Business Acumen at BTS

Stefan Cronje embarked on an unlikely career pivot shortly after qualifying as a CA(SA). Leveraging his business acumen foundation, he searched for opportunities to work at the intersection of strategy and culture. That’s when he stumbled across BTS.

BTS is a consultancy specialising in the people side of strategy – designing powerful experiences that have a profound and lasting impact on businesses and their people. Their next-generation approach combines deep business knowledge with transformational development to help people and companies evolve together. BTS equips leaders for tomorrow, inspires new ways of thinking, and builds critical capabilities. 1 100 consultants from 37 offices across six continents work with many Fortune 100 and other clients to make strategy personal and turn strategy into action.

Stefan serves on the executive committee for BTS India, Africa and Middle East, he heads up the Strategy Alignment and Business Acumen Centre of Expertise for the region, and he also leads the business development team for BTS Africa – achieving double-digit growth in a constrained economic environment. In 2022 he established a new BTS office in Cape Town and secured a Stellenbosch-based bank as their first local client.
Some of his highlights from the last nine years at BTS are:

  • Supporting a leading energy client in their efforts to balance global energy demand and accelerating their green energy transition through a customised business simulation
  • Partnering with the CEO and board of directors of the Corporate Governance Institute of South Africa (CGISA) to refine and execute their strategic ambition to reduce corruption
  • Placing in the Top 10 of BTS’ global client results league for a culture change project with a leading African consumer goods client – contributing to their recognition as a top employer
  • Collaborating with global management thought leader Liz Wiseman to embed a multipliers leadership culture for a pan-African telecommunications client. Stefan also contributed to her follow-up book, Impact Players, as a manuscript reviewer
  • Being awarded three Brandon Hall Human Capital Excellence gold awards for innovative learning solutions, fostering a more inclusive culture, and advances in leadership development – sharing the winning categories with peers such as Google, Walmart and Accenture

Stefan lives in Stellenbosch with his family. One of his favourite moments is swimming after work in the Eerste River with his wife and three boys. He is an avid trail runner, coffee drinker and fiction reader. Stefan is actively involved with his local church and invests time in youth development and humanitarian efforts within and through this community.